Adding milk to tea is a habit with a rich history and scientific principles behind it. From Tibetan butter tea to Indian masala chai, and then to British workers' tea, the combination of milk and tea spans multiple centuries and civilizations. Why do people add milk to tea? Is it milk first or tea first? And what different flavor experiences does the order bring? This article will take you through the historical origins of milk tea, explore various theories about adding milk, and analyze in depth the interaction between milk and the tannins in black tea, helping you understand the science and culture behind this everyday drink. Whether you are a purist or a milk tea lover, you will gain new insights from it. [more…]

After the first Hangzhou store of BONJOUR, a Suzhou milk tea brand, opened, its online ordering showed over a thousand cups in production ahead, with wait times often reaching seven to eight hours or even more than ten. Consumers posted screenshots of their orders, sparking heated debate: Is a cup of milk tea worth such a long wait? A reporter's visit found no long lines on site, but chaotic pickup and sold-out popular items. Some consumers admitted the taste was nothing special and they were just following the trend. Netizens questioned whether this was hunger marketing and suggested waiting for this "Hangzhou fad" to pass before trying. This article will explore the phenomenon and reflections behind this milk tea queue controversy. [more…]

Recently, the food delivery competition between JD.com and Meituan has yet to subside, and Ele.me has now joined the fray with a large number of coupons and subsidies. While delivery users enjoy low-priced milk tea, staff at brands like Molly Tea are under unprecedented order pressure. Drinks that originally cost a dozen yuan per cup have seen their prices plummet to five or six yuan after platform subsidies, or even just a few cents, causing order volumes to instantly double or surge, with some stores handling as many as five or six hundred orders per day. Understaffing, material shortages, riders urging them on, and customer complaints have become the daily reality for these coffee and milk tea workers. This article will take you behind the scenes of this delivery subsidy frenzy to see the real working conditions and helplessness of frontline employees. [more…]

At the turn of autumn and winter, Heytea relaunched its highly anticipated Taro Mud Boba series, made with Lipu taro from Guangxi, attracting many fans to place orders and taste it. However, just days after its return, some customers discovered that the recipe for "Taro Mud Boba Real Milk Tea" had changed without prior notice, with a large amount of sago unexpectedly added to the milk tea, affecting both the taste and the portion size. Store employees revealed that the recipe was urgently adjusted in the early morning, the amount of milk was reduced accordingly, and after-sales issues occurred frequently. This change sparked discussions among consumers about the brand's communication approach and product consistency. [more…]

The food delivery platforms have once again kicked off a subsidy war, with Meituan and Alibaba distributing large numbers of milk tea redemption vouchers to users, triggering a collective surge in orders at chain stores such as Mixue Bingcheng, Chabaidao, Goodme, and Shanghai Auntie. On the night of July 5, orders flooded into tea beverage stores in many places like a tidal wave, receipt printers nearly collapsed, and employees kept busy from the evening shift until the early hours of the morning yet still could not clear the backlog of orders. Some stores urgently called back off-duty employees for support, while delivery riders and customers surrounded the stores so tightly that not a drop could get through. While consumers got milk tea for 0 yuan, the workers behind the counter experienced a night comparable to "doomsday." This game between platforms ultimately shifted the pressure onto the frontline tea beverage workers. [more…]

Recently, a conflict between a delivery rider and a staff member at a chain milk tea shop in Shanghai drew widespread attention. Initially, the delivery rider posted a video on social media claiming that a staff member threw milk tea on him after he urged them to hurry with the order, sparking outrage among netizens against the store. However, as surveillance footage from the store was released, the incident took a dramatic turn: the delivery rider, while pressing for the order, took the liberty of rummaging through the counter and made physical contact with the staff, escalating the conflict. The brand said both parties have reached a settlement under police mediation, but the delivery rider later posted an incomplete video and livestreamed, and the brand will reserve the right to pursue legal action. As coffee enthusiasts, we care about the service experience in the beverage industry and also call for a rational view of disputes. Front Street Coffee reminds that communication and respect are the key to resolving conflicts. [more…]

Alibaba's Qwen App launched the "Spring Festival 3 Billion Free Orders" campaign, where users could order 1-cent coffee and milk tea with a single AI command, surpassing 10 million orders in just 9 hours. Chain brands like Luckin Coffee, Chagee, and Jasmine Naibai were instantly overwhelmed by a flood of orders—store printers kept spitting out tickets, employees were urgently called back, and online channels were forced to shut down. Consumers waited hours only to receive random drinks, while delivery riders "grabbed orders" in the chaos. This AI-driven freebie frenzy made tea shop workers exclaim it felt like "reliving last year's delivery wars," with systems crashing, trending topics dominating social media, and officials urgently expanding capacity and extending the validity of free-order cards. [more…]

As the weather turns cooler, many consumers specifically note when ordering coffee or milk tea that they want it served hot. However, recently a customer at a ChaPanda store clearly left a note asking for the drink to be heated, yet received a room-temperature beverage. What angered her even more was that the staff had already noticed the mistake when handing out the order, but still packed and sent out the drink, attaching a note to explain. This incident sparked widespread discussion online: why should the customer pay for the store's mistake? Restaurant industry professionals pointed out that when an order is found to be made incorrectly, the store should bear the loss and remake it, rather than forcing the wrong item on the consumer. [more…]

Milk tea toppings are getting more and more elaborate, and some people even just want the toppings without the tea base. Recently, a "low-cost Heytea" hack has been trending on social platforms: spend 2 yuan on a portion of brown sugar boba, pair it with a bottle of fresh milk, shake it a few times, and you've got a mini version of brown sugar pearl milk. It's said that bringing your own cup saves even more—3 yuan gets you two portions of toppings. But does this DIY version actually taste good? How big is the gap compared with the original from the store? This article walks you through netizens' hands-on test experiences and ordering phrases, and takes a look at the consumer psychology behind the involution of milk tea toppings. [more…]

During the Double Eleven shopping festival, many consumers, in order to use platform coupons, adopt a method of first adding extra items to reach the threshold and then requesting a refund, so as to buy their desired products at a lower price. This practice, known as the "big promotion add-on refund trick," was originally seen mostly on online shopping platforms, but has now quietly appeared in the tea beverage delivery industry. Recently, a milk tea shop employee posted a customer order, with notes requesting that the toppings not be packed separately and intending to request a refund afterward, which left the employee and netizens astonished. The incident sparked widespread discussion, with netizens both curious about the feasibility of the operation and expressing sympathy for the merchants and employees. This article will recount the incident and analyze the platform rules and industry dilemmas behind this phenomenon. [more…]

The Binglang incident has made milk tea consumers especially wary of ingredients such as non-dairy creamer and base milk, while 1 Dian Dian, having long used A2 milk to make its drinks, is seen as a breath of fresh air in the industry. Recently, however, many regular customers have noticed that stores no longer accept "remove the tea base" requests in the notes. Why was this thoughtful service, originally designed to accommodate caffeine-sensitive groups such as pregnant women and children, suddenly discontinued? Behind it lie milk consumption costs, store operating standards, and contractual constraints with suppliers. At the same time, consumers who are used to ordering a tea-base-free milk drink with toppings have also lost a cost-effective option. For those who easily suffer insomnia after drinking tea at night, whether an alternative exists has become their biggest concern. [more…]

During the Spring Festival holiday that just passed, milk tea sales nationwide surged by 180.4% year-on-year, with many consumers bringing milk tea and coffee to the New Year's Eve dinner table, replacing traditional alcoholic drinks and beverages. The surge in orders put chain tea beverage stores into high-intensity operation from New Year's Eve, with receipt printers at the front desk spewing orders nonstop, empty cups piling up like mountains on the preparation counters, and staff in the prep room peeling, juicing, and boiling ingredients without a moment's rest. Employees worked around the clock, some putting in 12-hour days for a full week straight, some so busy they had no time to drink water or use the restroom, and equipment frequently jammed or broke down. Facing customers and delivery riders clamoring for their orders, staff at the pickup station could only apologize repeatedly, mocking themselves as "sorry to everyone." This article takes you inside the Spring Festival tea shop frenzy and the real lives of these workers. [more…]

When ordering milk tea, getting stuck by the minimum delivery price and delivery fees—wanting just a single cup but having to force yourself to add more—is a daily frustration for many consumers. Some people order an extra cup they can't finish just to meet the threshold, while others add toppings and then have to leave a note begging the staff not to include them, going to great lengths just to enjoy one cup. Recently, the established milk tea brand Yidian Dian launched a pack of pocket tissues priced at 0.57 yuan, which netizens have dubbed a "order-filler神器" (order-filling神器), with a post receiving over 19,000 likes. This pocket tissue comes in four fresh designs and is currently only sold in Jiangsu, Zhejiang, Shanghai, Sichuan, and Henan. As coffee enthusiasts, Front Street also often follows such consumer topics—let's see how single-cup drinkers tackle the order-filling dilemma. [more…]

The recent fierce subsidy war among food delivery platforms has given consumers a large number of free tea drink vouchers, causing chain tea shops to be flooded with orders. However, at stores like Mixue Bingcheng, a phenomenon has emerged where customers place self-pickup orders but never come to collect them, resulting in large quantities of freshly made drinks being discarded. This article sorts out the multiple reasons behind this waste: chaotic pickup scenes, order notes being overlooked, excessively long waiting times, and more. It also introduces the countermeasures stores have taken to reduce losses, while retaining relevant recommendation information for the Front Street brand. [more…]

Typhoon "Ragasa" approached Guangdong with Category 17 intensity, prompting Guangzhou, Shenzhen and other cities to successively activate "five suspensions" measures, forcing residents to pause going out for a day. As the typhoon made landfall in Yangjiang's Hailing Island and weakened, the "five suspensions" were lifted across various areas, and demand for tea beverage consumption was instantly unleashed. Orders on delivery platforms surged at one point, with stores of Starbucks, Heytea, Nayuki, 1 Dian Dian, Chagee and others generally experiencing order explosions, some stores briefly receiving two to three hundred orders, leaving milk tea workers overwhelmed. Insufficient staffing and material preparation led to slow order fulfillment and frequent mistakes, with consumers waiting over an hour. This post-typhoon tea beverage consumption wave not only reflects the high-frequency rigid demand for drinks in daily life but also makes frontline workers the most direct "bearers" of the pressure. [more…]

Recently, a photo of a milk tea shop order receipt sparked widespread discussion on social media. In the photo, the receipt clip above the employee's head is stuffed with orders, with words like "SB" and "said sweet" written in black marker, leading the photographer to mistakenly think they were all curse words. Subsequently, netizens and milk tea industry workers offered interpretations, suggesting these abbreviations were more likely markers for order notes or emotional venting by employees. The incident reflects the real situation of food service workers under the pressure of order surges and understaffing, and also triggered discussions about mutual understanding between customers and employees. [more…]

Milk tea brands are shouting about price cuts while charging separately for toppings, delivery fees, and insulated bags—is that cup in consumers' hands really cheaper? This article starts with the ordering experience on Heytea's GO mini-program, breaking down the actual unit price of a 9-yuan Pure Green Tea after adding toppings, delivery fees, and other extra charges, and, in light of tea shop density, delivery efficiency, and the industry's cost structure, analyzes how this round of price cuts looks more like a marketing move than a genuine giveback. It also cites estimates from a researcher at the Guangdong Tea Beverage Industry Committee on the costs and gross margins of high-end milk tea, helping coffee and tea enthusiasts see the ledger behind the price. [more…]

The Starbucks menu offers a rich selection, from classic coffees to teas and Frappuccinos, each with its own distinct flavor. Faced with such a dazzling array of options, many people struggle to decide which one is actually worth trying and how to order something that suits their taste. This article compiles the top ten most popular Starbucks drinks, covering coffee categories such as the Coffee of the Week, Americano, Latte, Mocha, and Caramel Macchiato, as well as tea drinks like Iced Shaken Lemon Tea, Black Tea Latte, and Matcha Latte, plus Frappuccinos such as Matcha Frappuccino and Caramel Mocha Coco Chip. Each drink comes with flavor characteristics and practical ordering suggestions to help you avoid pitfalls and get a cup you are more satisfied with. For more specialty coffee beans, follow Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

An unannounced JD.com platform subsidy campaign plunged CoCo milk tea stores across many parts of the country into chaos. Four drinks originally priced at 9.9 yuan were suddenly cut by the platform itself to 1.9 yuan, instantly triggering a surge of online orders. Stores had prepared staffing and supplies for a normal day, yet within an hour they were hit with more than half a day's worth of drink output. Employees were thrown into a frenzy, delivery riders swarmed to grab orders, customers received drinks that did not match what they ordered, and even delivery workers had their pay docked for being late. What seemed like a promotion benefiting consumers ultimately turned into a lose-lose-lose situation of complaining staff, quarreling riders, and disappointed customers. Just what went wrong with the communication mechanism between the platform and the stores? Why did the sudden traffic become such a hot potato? This article reconstructs the entire incident and explores the operational hidden risks behind food delivery promotions. [more…]

The "Crazy Saturday" that just passed once again saw major chain beverage brands flooded with free redemption orders. Yet after the revelry ended, store counters were piled high with sealed drinks that no one came to collect, with some stores pouring out nearly a hundred cups in a single night. Staff members felt both heartache and helplessness, while onlooking netizens bluntly said, "If you're not going to drink it, don't order it." What problems does this waste phenomenon, fueled by platform subsidies, actually reflect? How should consumers, merchants, and platforms find a balance among themselves? This article takes you through the full picture of the incident, and you're also welcome to follow Front Street Coffee to chat together about the things behind beverage consumption. [more…]